Web Design for Search Engines
Web popularity increased tremendously since the beginning days of the internet. While search engines are busy indexing all the content from all over the world, they are beginning to be more picky in what is beneficial for web searchers. By allowing your web site to have professional design for visitors as well as a sound online advertising campaign your business will increase traffic and bring more motivated web visitors. Advertising a web site online can be a job in itself, but the design that goes in to the web site is another important factor in search engine optimization internet advertising.
Companies did not have to worry to much about the site design a while back. Web design companies would just throw any information and that was it. Today online advertising information is all about web design and interesting content to the users. The design of your web site will influence how easy it is to navigate by your customers and for an online advertising campaign how easy it for search engines to crawl. If search engines and web visitors get bogged down on your home page both the visitor and search engine bot will be turned away immediately. This is the main problem web sites are beginning to realize from the dot com era and are losing a chance to be in the internet advertising competition.
Before building a web site you need to understand why that web site exists and what is it's purpose. It is also important to understand the online advertising campaign of the web site. Web Site visitors are categorized into two different types of users, researchers, and buyers. Of course they will change, but it is important to be aware of the web site design. Is your web site allowing researchers to research and buyers to immediately buy. You must know your target market and niche in your business.
Understanding you audience in an online advertising campaign and who you will target is important. Your audience will determine your web site focus.
Help on Creating a Unique Web Site Personality:
- Understand your audience and their beliefs
- Develop an effective marketing voice for your company
- Discover your audience on a more personal level
- Develop a vocabulary with your audience that both can understand
- Allow your business to make informed decisions
An interesting tool that can help decide if your business web site is focused on you or your customer is the We We Calculator. It will verify the content and gives you a score about how much you talked about yourself and how much you talked about your customers. Remember the What's in it for me.... is very important when delivering to your customers.
Site Analysis
Once you determine what the purpose of the web site is going to be about, you will need to identify the competition and analyze them. What are they doing and how are they accomplishing their goals. Can your business offer more and what sets you aside from them and what put's you on top.
Identify keywords of the competition and the industry:
- Identify Competition
- Track what links your competition is using
- Identify Keywords
Once the web site design has been planned and analyzed, there are two factors that need to be considered for Search Engine Optimization. The first is to understand your users. How will your target audience navigate and view your web site. More often than not the biggest failure to online advertising campaign is failure to find information on the web site. You also want to use the correct colors and type so users will research deeper into your web site. The main objective to your site is the length of time each visitor is on your web site. This is vital and accompany this with easy navigation and you will be well on your way to a great online advertising campaign using search engine optimization.
The second goal of SEO design is developing a web site for search engines. A clean design that search engine crawlers ca crawl is imperative. While it is a search engine specialist to optimize a web site to it maximum capacity there are few things to understand when creating an online advertising campaign.
- What types of architecture is going to be used?
- What navigation used for users and what effect will it have on search engines
- What will search engines want to see and will they reward or penalize the design and content
- Do you have content or will it need to be created?
There are different tools and code to create a web site. There is HTML, Flash, Ajax, and PHP. These are the most popular, and like all technologies there are benefits and limitations of each.
Flash Design is a popular way to create a web site. Although it can be very visually appealing it may cause annoyance with visitors and search engines do not know how to determine or read the animation to describe your content. Also, not everyone will have a Flash Player installed and can turn away web visitors by needing to install the software before viewing the site.
Ajax is short for Asynchronous Java Script and XML. It is a web technique that allows interaction in web sites and creates very quick load times which is key to web sites. You can read more about Ajax here Ajax Web Application by Jess James Garret who is the director of Ajax.
PHP is a general purpose scripting language that works directly with HTML. PHP allows your web visitors to interact with databases. This means you can set up a log in area, build leads, or any other information that you wish to store from online visitors can be stored in an database using PHP. Some limitations of PHP is that it is a programming language and may take some time to understand, but is fairly easy once you sit down and understand the concepts.
After putting the web site together, you will need to decide who will build the templates and write the content. Do you have in house design team or in house web development, possibly you may want to outsource to an outside design firm. What about the online advertising campaign and search engine optimization. Will your company be able to handle it or will you need to outsource the SEO? Whatever decision it may be it is recommended that you follow the DWE website design packets. This is vital to your sites popularity with your web visitors and future customers. You then would go about adding the keyword in the content. It is important not to spam the search engines with just keywords, as your site will get penalized. Using keywords in your Title and Meta Tag description has shown that sites ranking higher in search engines and should be done on all pages. So avoid to many keywords in your content and add those keywords to your title tag for your search engine optimization campaign.
Please keep in mind that your web site will be used by people with disabilities. Although images and graphics make the site look pretty, they need to have alternative data that can be read for web visitors with disabilities. Also, having allot of pictures will slow down the load time of the site. You can find out more about the web site design for visitors who have disabilities at the government Section 508 web site
Testing, testing, and more testing, This is important in SEO web designs. Try to perform case studies, ask co workers, friends family to review the site. Let them go through every detail of the web site and then go over it again. Have them comment and ask if they get lost or confused. Take those comments and make changes. Also make sure that you never have broken links. To help speed up the process, we use Xenu's Link Sleuth. This tools goes through all your web sites links and check the links to make sure they are active.
Make sure your site is friendly and check the spelling, links, and content. Once you feel confident you can give a test ride into the world wide web and search engine optimization.
Once your site has been created, launched and submitted to the search engines you will need to decide on maintenance. Who will be responsible and available for updating and maintaining your website.
Will you use an in house team, if so most likely they will be able to continue with the maintenance of the site. Another important part of maintenance is keeping an eye on the competition and continue to optimize your online advertising campaign. If you used an outside SEO firm, could your budget allow this or would you need consultation for your design team to train them and handle the costs in house?
It is important to optimize and continue to monitor the online advertising and research the results of the movement of your website, you may need to optimize and tune your keywords. This is where the job of the web designer most likely will end and the job of the SEO will begin. As it will discuss it a little below.
Optimizing and Tuning your keywords involves using the search engine that have the fastest indexing service so that you can quickly determine which keywords and phrases are working the best and which are not. Make sure that your keywords are in all the META tags (title, description and keywords). It is important to include them in your image ALT tags as well (The alt tags are text that display your images on your site, and try to use them in the opening lines of the page so that the theme of the page is known right away.
Need Help with web design for SEO? Download FREE Monopolizing Marketing Book. this book is a quick start guide in advertising your web site on the site and off the site. Also visit our SEO Services and methodologies.
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