Web Analytics and Reporting

Web Analytics is the process of measuring your search engine marketing campaign. It is the collection, tracking, measurement, and reporting of internet data for your advertising a web site. It can be used with Pay Per Click Search Engine Advertising and Organic Search Engine Optimization.

Web Analytics and Marketing Online

Marketing Online and Pay Per Click Banner Advertising can only be successful with the correct measurement and data. Marketers want to know if their websites are attracting visitors and if those visitors are going to the correct pages. A good Web Analytics Tools is always in the SEO toolbox for Professional Marketing Web Site.

An Online Advertising Campaign should involve constant measurement. Web Analytics is the key to measurable success online. When using analytics it is important to go through the correct steps in understanding the web visitor or customers Navigation Schemes. Analytics can track exactly which page has been visited, how long has it been visited, and tons of other important information. Web Analytics also allows us to find out where your top customers are coming from.

Web Analytics - Identify Goals

The Four Commercial Web Site Models

In the world of Business online there are four classifying models for a web business web site: Content Sites, Lead Generation, E-Commerce, and Self Service Web Sites.

Things to consider when building objectives for your business web site:

• Content Sites - The main goal is to increase the readership of web visitors. The level of interest and how long each visitor stays on the site is important. The Basic Measurements include length visit, number of subscriptions, page views, and cancelled subscriptions.
  
  
• Lead Generation Sites - The Goal is to increase and identify Lead Generation. The basic measurement include white paper downloads, time on web site, newsletter opt ins, reject rates on contact pages and leads to convert ratio.
  
  
• E-Commerce - The goal is to increase revenue and sales and decrease marketing expenses. Basic measures include sales, returns, sales per visitor, cost per visitor and conversion rate.
  
  
• Self Service Web Sites - The goals is to increase satisfaction and decrease customer support inquiries. Basic measures include a decrease in visitor length or fewer or less calls to a call center. Basic goal is to handle customer service through the web site.

So begin to create clearly defined goals. For Example:

• 1000 Qualified Leads per week
• Gross Product sales of $750.000 next quarter
• 80 Newsletter Subscribers per month
• 100 website registrations per week

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If you need Assistance in Web Analytics

Running a business can be quite timely and challenging. We work with Corporations, Small to Mid Business Owners, Web Designers, and anyone else with interest in search engine optimization and advertising a web site. If you would like a professional SEO Evaluation at no charge please sign up and we will will contact you and go over the results. Would like to get started immediately or would like to speak to a representative Call Now: 954-678-1541