The Written Word for Better Search Engine Rankings

"Discover how good content can make your search engine rank make a switch from page 10 to page 1. "

Getting to the upper ranks, on the first two pages of search engine results, does not happen overnight; in fact it might not happen in the course of three months. To optimize your website for the search engines or simply improve search engine rankings you need a synergy of factors towards a two-pronged objective: to deliver value-packed website content, where viewers may find the most relevant information for their search AND to acquire valuable links that serve as “confidence votes” of other websites to you site. If you realize this objective, better ranking will take care of itself.

Valuable information + scores of inbound links = Top-ranked search engine favorite.

“KISS” Content. You are not writing a dissertation or a legal brief (are you?) so, “keep it short and simple”.

To offer something of great relevance, you website should offer valuable information on a platter of good taste. Most likely, a highly informative site that drowns its readers with bulleted lists and scholarly parlance would not get too high up on the ranks but rather one, which offers its readers the same kind of information in plain, simple language. Bear in mind that most readers have only a 20-second attention span when “reading” (read: skimming) pages on the internet.

Write in chunks. Avoid very long paragraphs. Use bulleted lists sparingly. Too much of anything is boring.

Instead of using bullets and numbers to give emphasis to your ideas, you may use catchy sentences or phrases. Or use a combination of bullets or numbers AND thought-provoking one-liners. Better Search Engine Rankings in Google are easily influenced by good content, so do the others.

If Content is King, Link Building is “Emperor” of SEO.

In other words, they are equally important.

To improve search engine placement links, you need to gather links with ample search engine benefits. You can drum roll your intention by gathering or “mining” quality sites that have relevance to your site, have attained a level of permanence and has lots of traffic results. You may consider submission to free directories for good links - directory (like Yahoo and Dmoz) submission is also an effective SEO strategy to focus on.

There are other strategies you can employ in achieving this, but it all starts with identifying first where to link. Second, you may send an email to the owners of these websites, either formally requesting for a post of your site at their website or initiate link exchanges between your sites. It is all about networking among “pedigreed” websites. As a man is known by the company he keeps, so is his website.

Another effective strategy, which concerns the written word, is to create quality articles or content and submit these to various article directories. Dubbed as “article marketing”, this is one strategy that elicits immediate results.

As links pointing back to your website are carefully but strategically embedded in your content, whoever picks up your article for posting on their own websites, has done you a favor. One way-linking has indeed earned an ally with article submission.

To improve search engine rank - enjoying a spread on the first page of its results - requires dedication to proven strategies, and the discovery of new ones that click. More importantly, it matters to remember that SEO strategies can only work when there is something worthy and valuable to promote.

It all boils down to having a search engine-compliant , and highly informative website – one that is easily found when you search for it, and has most of the things you need that can make you stay.