Improve Search Engine Rankings By Rewriting URL’s

Another challenge people have with their websites is the url containing characters that do not agree with Google. For example, http://www.website.com/cars.php?toyata

You will be in a better situation is the url looked like this: http://www.website.com/cars/toyota

The url with the “?” within the url is not the most friendliest to Google crawl bots. The purpose of a url rewrite is to have Google be able to read your url and pass page rank to your web page. A common method search engine optimization companies will employ with in a page is using the redirect code in the .htacess file.

So if you have web pages with characters in the domain you may want to rewrite the url’s. These type of url’s are from content management systems or dynamic page builders. These sites can be optimized, but is more challenging because half the process is making sure Google see’s the site. This involves site structure and url rewriting.

If you do have url’s in your domain, then this url rewrite is for you. Below is what you will want to use to rewrite the url.

Problem: http://www.website.com/cars.php?toyato

Solution: To make the url look like this… http://www.website.com/care/toyato

Place this code in your .htaccess file

RewriteEngine On
RewriteRule ^/cars/(.*) cars.php?$1 [PT]

Why This Works: Anything after /cars/ is removed, stripped and placed as a folder.

Are you sharing Page Rank with yourself because of your URL? Discover how to improve search engine rankings using URL rewrite to pass to one universal URL.

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