Guide To Search Engine Optimization
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Each of the following factors are crucial for the search engine spiders or robots to crawl your website, index all of your sites information and rank your website in the search engines. If the website does not provide an easy means of navigation then it will be lacking the exposure it needs to grow.
Accessibility
A website that is very easy to access will make sure that all of the quality content, and every page can be delivered successfully at any given time. The pages of the website must all be able to properly open when linked too. The HTML coding, image loading are all considered in the calculations for your site to be accessible. Remember if your site is not accessible and has a lot of errors on it, not only will searchers not be able to visit your site but the search engines will not be able to either.
Bad or Broken Links
If the HTML link is not working correctly then the link will not link or direct the searchers and search engine spiders to the desired “link to” Rumor has it that broken or bad links are also penalized by the search engines when they come across them.
Server Loading Time
Statistics have shown that if you are trying to sell something online then you only have 18 seconds to get your point across and make the sale. If your website takes too long to load up then you will miss potential customers because they will find another page with the same items you are selling. Also if your page doesn’t load up fast enough, the search engines will consider it an error and will pass it up. This is very painful because the pages that were not able to load up properly will have to wait for the next round of spiders to visit your site and make sure it is working properly.
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