Pay Per Click Management Rates

PPC Management is reviewed differently than other Pay Per Click Advertising Services. Each keyword to us is an investment like a stock pick in the market. The stock will either make money or lose money. Our philosophy is that keywords should be selected and managed if they convert to achieve your business goals. Conversion is determined as immediate revenue or delayed revenue such as a lead you acquire.

In Pay Per Click Advertising we do not recommend clients have hundreds or thousands of keywords. Instead we recommend most PPC Advertising Campaigns have 150-300 keywords which we manage closely to achieve your business targeted goals. These goals are Cost Per Sale/Acquisition or Cost Per Lead, if the conversion can be measured.

PPC Management Rates

Our SEO Consultants assess a Fee of $14 per month per keyword per PPC account and subject to a minimum fee of $1400.00 per month, that is 100 keywords a month. Therefore, if you have 95 Keywords in Google Adwords and 5 in Yahoo! Search Marketing, our PPC Management Service Fee is $1400.00 per month.

This approach to bid management and PPC Advertising Services is far superior as it removes the conflict of interest of the vendor and focuses on the most important part of your Pay Per Click Services, the conversion.

Compared to other PPC Management Models:

1.) Percentage Per Spend

2.) Pay Per performance

In a Percentage to Spend Model a company will pay the Pay Per Click Management Team a percentage of the monthly spend to manage the bids. The fee typically ranges from 5% to as high as 35%. We see 15-20% the norm for the monthly minimum. So if you spend a total of $15,000 on your Pay Per Click Campaign, your management fee of 15% would be $2,250

The flaw in the percentage of the spend model is that the Pay Per Click Manager is not encourage to manage the budget effectively. It possibly encourages the PPC Manager to spend more on PPC because of the Spend Percentage. Most importantly, bids increase year after year which also means the PPC Management Fees will continue going up.

In the Pay Per Performance Model where you pay a vendor to reach a specific goal or outcome. This usually is done by paying the PPC Advertiser a flat fee per action. Such as $1- per Lead or Conversion. Up front the method seems ideal, but there is some major flaws that happen later down the road.

Let us say you pay your PPC Advertiser $10 per new customer, then your competitor offers your PPC Advertiser $12 per new customer or a higher premium to the fee. You now receive the short end of the stick.

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Additionally to providing powerful PPC management and optimization, Dream Ware Enterprise offers a commitment to protecting privacy and confidentiality by written contract. We adhere to the code of ethics and conduct of our SEO Ethics Program in every PPC Advertising Program.

If your company is interested in receiving better performing pay per click campaigns and increase in traffic, contact us toll-free at (888) SEO-4You or Locally at (954) 678-1541

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