Internet Advertising for Small BusinessBuilding A Powerful Small Business on the Web As you run your business or want to begin starting your business you will know and begin to understand that time is not always available. This booklet helps business owners increase sales, increase time, and allow technology do a lot of mundane tasks. This quick 7 step list is a simple strategy with helpful tools that will get your company online and building continuous revenue. It is a simple walkthrough and process that gets your business moving in the right direction of collecting monthly income and automating much of the sale process lowering overhead and headaches. By inserting these ideas into your business you will gain more income without having to invest more of your time. You will see significant results that will create sales and leads automatically, which are huge building blocks in your business. The most important concept you should understand is that all 7 steps are investments in you, your business, and your financial freedom. The steps take a bit of focus, but after the initial start you will have great methods to build revenue for your business on the web. If you would like to build and implement some web marketing systems immediately into your site or business please feel free to email me at markus@dwenterprise.com or visit my internet marketing for small business web site. For the mean time take this information and put it to action yourself and build a better business for yourself and clients. Step 0 - Create a Web Site for yourself Quick note for individuals with no web site or outdated sites: As for the designer and yourself make sure you both understand what is your web site for, what do you want your web site to do. You being a business owner should know what you want from your website, do you wish to inform, build leads, sell products, or build revenue by other’s marketing on your site. There have been numerous times when people are not exactly sure of what they want their website to accomplish. Knowing the goal will allow you to accomplish it much more effectively and be able to communicate it with your staff and customers. Ask yourself questions… The power of questions STEP 1 – Get a Web Site and Insert into FREE Directories First Step is get a web site, if you do not have one find someone to get you a professional site or visit us at our site and sign up for a Free SEO Design Quote that will identify the exact needs and benefits a web site can offer your business. You can tell us the ideas you and look you would like. It’s a free service and help’s business owners get their goals into action. We also send a free graphic design of your ideas for the top of your web site to get you a feel of how your business can be identified on the web. I cannot stress enough how important for you in becoming a successful business to get a powerful website to inform, drive sales, and offer unique tools and problem solving for clients in your industry. Not only is a web site beneficial to your business, you must have powerful pages set in place for certain products. Also create web pages that will be optimized to collect leads and sales. Depending on the industry the sales process might be lengthier so your main focus is to introduce your business and create an informative playground for your clients to read about your products and services. You may have a successful business already, but imagine creating another revenue stream that will allow you to build your cash flow while you sleep. This does not add additional overhead, your web site will be marketing itself and you will have the opportunity to collect payments directly on your site that go directly into your site. It does not matter if you are selling a product or service, the option for your clients to get buy what they want immediately is there, and you actually helped them because you gave them what they were looking for and educated them on how your product or service fulfilled their needs and wants. Speaking of giving your visitors what they want and when they want it. Read the note below on how to focus them on your great products and services. Great Tip for your Web Site to promote a product: Search Engine Optimization is a great technique to build a presence in the web and create powerful multi stream revenue’s. Search Engine Optimization is the process of promoting your web site through some of the techniques in this booklet and other more technical ways using research on the web and special search engine techniques. For now these steps are what most Search Engine Optimizers do to get a website off the ground and are simple ways to get your business moving to a full fledge Brand building business. Now if you have a web site, either you are updating it or have a web designer you should first go to all the free directories listed and insert your site. Directories are just like search engines but a bit smaller. Directories are tons of listing for websites in certain categories depending on the directories preference. For example going to http://www.TrueLocal.com you will see a directory list. This one is not free, but inserting your site into these type of directories will give you inbound links from some big traffic sites. So in turn it is like putting your business on a busy street, it will give you more Page Rank in major search engines. On my site I update where my customers and visitors can find FREE listing of search engine submissions and directories that I highly recommend submitting your site to. By doing the following you are increasing your odds of becoming a more popular site on the web and in turn more ways to read about your business. If you have a bit of capital and are willing to invest some cash into your business advertising, you would gain a great benefit inserting your site into a new niche market of directories. A big secret I have discovered in web marketing by working with google, yahoo, and other search engine marketers in Silicon Valley is local search. At the annual SES convention in San Jose, Google and Yahoo’s CEO’s and engineers addressed the importance of local marketing. This addresses some new techniques that the search engines will be focusing on which in turn will be beneficial for your web site to be a part of before it gets to crowded, I will also display a list of links for local listing some you have to pay and others that are free on my web site. Another beneficial step for marketing your business is inserting into paid directories and search engines. The paid directories are highly trafficked web sites that will give your business an outside link to visit your web site. An outside link from another highly trafficked site other than yours will give you better page rank in the major search engines. But before investing I stress you research and assure yourself that your website can take advantage of selling and informing your major products or services by having landing pages to build leads and some visible call to action areas. Rather than using capital and misusing your funds, you have great product and service pages that convert you’re your visitors into sales. The list I have on my web site will weed out the good directories we use from the directories that ask for fee’s and really offer no benefit. Step 2 – Create a company and or a personal Blog What is a blog? Here is our Advertising a website blog. A blog is a new way for individuals to express themselves. Now there are free blogs, which are very easy to create and get your business ideas out in the World Wide Web. The Blogging idea is great because it is a great way to add content and build an informative area to your site. You can update and freely advertise your products online with links back to your business site. Since you will be a specialist in your business or in the process of becoming one by writing the published blogs, you give the opportunity for others to read about what you know and how your offers can add benefit in their lives. You or a content writer can add articles about your special services you offer, even helpful tips that may add some value to your customers. By adding significant content to your web sites you are creating better reasons for visitors to visit your site and in turn better chances for people to link to your site and view you as a specialist. People will link to your site because of its informative content and that will be the biggest result of reaching the top of search engines. So get started and write informative blogs about you or your business. This is free marketing and should be taken advantage. Remember when writing Blogs write naturally of course, but insert keywords you think your customers might use. This way when searching for those keywords search engines will rank your blog site higher and create links back to your websites to the more important product and service pages (Landing Pages). FREE Blogging Web Site Step 3 – Get involved into your online industry Forums Forums are now called groups, they are basically meeting areas where you contribute and post solutions and ideas for other members. Forums at times have over 1,000’s of members that will view your posting. Try not to market and be a bit more informative. Below is a way to market your self indiscreetly. Read the forums post some comments and be helpful. You should always leave links back to your site below your name. This will help others see your comments and have a quick link to your web site. Not only writing content is important but viewing forums that are related to your industry. There are usually tons of customers waiting to be served in forums. Try not to market your business, but add value to the forum and of course adding a link to your website. A really great secret for some secret advertising is when signing up for an account, for your user name add your web site url, if possible. Everyone will see your contribution and your website url will be the way of identifying yourself. Free marketing and a great way to become a specialist in your industry, adding helpful content and giving viewers a way to read your business. Step 4 – Write Transcripts and Articles for Visitors to download Educate and give your customers a wonderful experience when visiting your business website. Have a free informative “white paper” to download. You may let them download the white paper without taking some of their information or you may want to receive their contact information, it is entirely up to you. If you do decide to have them fill in the online form, make sure you make it very easy and short. No visitors want to fill in long forms. I recommend a Full Name box and email to start, unless you absolutely need the other information for your sales force. Depending on the information, if it is valuable you may want to sell the information. This can also be done using simple check out button on your site that when clicked will take you users to a secure page. From there they pay and the money goes directly to your business account from a secure page. A very nice way to add some monthly revenue and build customer rapport opening up future up selling. Most people will buy information before buying a service, and this can be a great value to a revenue stream for your business. Adding a buy now button may be challenging depending on your technical skills, if you need any assistance send me an email markus@dwentrerise.com or contact me on my website http://wwww.dwenterprise.com and I will happy to help to send you information on the steps involved. Below are a list of free article websites you can enter your articles. Step 5 – Pictures tell a thousand words As of now search engines are finding new ways to search all types of data including media. Yahoo has actually created a free service, which they allow you to upload pictures that describe your own personal life. These pictures can be viewed and searched by thousands with descriptions under the image. The system by yahoo is called Flickr and is an image uploading system for everyone to view and comment on your images. It is a great tool to show your services and products. So if you are running a business in which pictures would benefit, put them on the web using a web site like Flickr and write content that describes the images or media. Flikr is another free marketing for your site and your products and services. Some of my clients have received overwhelming benefits to their postings from this simple task alone. The logic behind this is if you are inserting your photos on such a popular high trafficked site and have a link back to your business site or blog, this creates a lot of trust for the search engines and opens opportunities for web surfers to view your business pictures. This helps page ranking for your site depending on your market and keyword competition. So get your pictures uploaded, your services, and other images that would add benefit to your customers and show the world on Flikr. Step 6 - Research and Interact with your market; Find the Niche When having your business it is important to set yourself as the most knowledgeable company people can turn to when seeking your goods and services. The best method is getting involved in your industry and offering services that will solve the person’s problem or give a unique product at a good price. As you interact with your community you will start hearing problems many of the businesses or individuals are having. Try to find way in which doing the services you enjoy which you can help them, if there are some things that might not be as knowledgeable or do not wish to do find a person to help you and pay them or work with them to get that project done. You will be well on your way to entrepreneurship. In order to research to find your niche, you should turn to the web and start to be a person who contributes to the group, before you know it if you offer some decent advice people will start visiting your website and even receive some calls. Write some great articles and help guides that can be downloaded off your website. People who want to be successful will read as much as they can, and if they read your documents and articles this a great step to building a new business relationship or consumer to business relationship. If you are building a new niche product, can be a variation of the products or services you are already selling. For example, maybe a written document about your services that can be sold or given to new clients. This really helps your new customers build rapport with you and your company. So get out there and think outside of the box and find solutions to your customer problems. Step 7 – Your Marketing Monopoly – Print and Media Ads to your Landing Pages What are Landing Pages? In business all the companies who want to make the best of their marketing budgets about web marketing spend thousands on creating powerful landing pages. As of today, more and more businesses are investing thousands in bringing new visitors into a powerful landing page, giving them great content to read about, and a free download or great offer to call them to action and follow up system. When marketing on print ads, flyers, and media for a service or product give them your website to always bring them to your web site landing pages. Your landing pages are a descriptive page in which informs your product or service and has a BIG call to action visible on the page. So you have a way build that lead or sale. Your ad should have your website and then a direct way for the reader to go to that product or service page. So http://www.yoursite.com/yourproduct.html can be the link you could use on the ad. If you are doing an ad for the company in general then use your domain name with out the product or service page. From marketing on the Internet I have found people want direct information and want that information quickly. So when your ad goes out on print. People see the ad with a direct link to the product they will know they won’t have to search for that ad on the site, saving them time and encouraging them to read more about the product. The system you wish to use is entirely up to you. When putting money into marketing you will want to track your marketing print ad. I recommend you have a web site system in which allows you to have visitors enter in their information and some type of marketing code. The marketing code could be a phrase for visitors to enter in the field of the web page to receive a promotion or free article. This is a great system to build some great target leads for your business and find out what’s working in your print ads. As for web marketing, tracking your leads and visitors and their web navigation is easier to research. You literally can track how your visitors can view each page, where they go, and how long they spend on each page. This is an invaluable tool for your business, because of the details it provides from your visitors. Once you have a fairly call to action web site the next process is setting up pay per click ads. Pay per click ads are becoming very popular and are great ways to build revenue. I know this first hand with clients and talking to big corporations who are dropping thousands a month to get those web surfers who are a least bit interested in their product or service. Pay Per Click ads are another great way to research and track your visitors so you can gain more information on prospects buying decisions. You also will want to track which keywords are being used for those click ads and start converting those keywords into your web site. You can visit Google and search for the term Adwords. This is a system in which promotional ads are put on the search engines. When someone searches for a keyword or phrase, the ads with the highest click value and relevant keywords would show up. For example, You want to sell “widgets” you set up an account on Adwords in which you buy clicks for the term “widgets” at $0.32 cents a click. The highest bid amount for “widgets” is 0.20”, so your ad would show up on top, depending on keywords used. Now these ads can be expensive for more popular terms such as mortgage, real estate, and other popular phrases. Using a Search Engine Optimization Consultant will research the words so you will actually get better results with keywords that are being searched for, but no one has thought about using. This will save you thousands on marketing. Also, SEO consultants can budget your marketing spending and give you research on results and continually find out each month what most popular keywords are being used, so you will receive interested visitors that visit your site who are ready to buy your service or products. These are some quick steps to getting your business on the Internet. This is also a proven way to get an edge in your industry. I believe you need to reach everyone you can in all forms of media. Using the World Wide Web is what I have set up for all my clients that has brought them tremendous success. What has really helped my customers understand the concept is the cost of the advertising on the web. No other place can you literally find targeted markets, automate your sales, and build leads for your business in one powerful system. Our customers have found new ways to make cash building techniques that gives more security to their every day cash flow. So get your products and services on the web, offer great value to your customers, and put it on the World Wide Web. Let everyone see it, never has there been a tool that has no limitation for a business to grow. The Internet is that tool and I highly recommend you start taking advantage of it right away. If you need any assistance and some ideas for your business, please send me an email at markus@dwenterprise.com or visit our small business marketing ideas web site. We have great methods that will bring you multiple revenue streams in your business. I also left out some other great money making ideas such as affiliate systems, web analytics, and other powerful techniques, which I will explain in my other articles, which you can find at our web ideas for business web site. For now I hope you get an idea of how powerful the web can be for your business and how easy you can get into making sales on your website regardless if it’s a product or service. Markus Skupeika
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